In January 2002, the El Mundo newspaper published a series of articles on an apparent case of insider trading in a company created by the President of Telefónica when he was responsible for Tabacalera (now Altadis) and subsequently sold to one of his nephews. In addition to a number of editorials and information on the events and on the reactions to publication of these articles (such as “César Alierta unexpectedly fires all the top management of Telefónica Media” [12th], and “The PSOE asks the anti-corruption prosecutor to act against Alierta for ‘evidence of an offence’” [11th]), the newspaper gives prominence to the following articles in which additional information is provided: “Investigation: a nephew of Alierta received 309 million in six months from shares in Tabacalera when his uncle was President” [9th]; “Financial scandal: the present Secretary of Telefónica helped to exonerate Alierta’s nephew in the National Securities and Exchange Commission” [10th]; “Insider information: Alierta set up the company himself and obtained the loan used by his nephew (14th); “Insider information: the Securities Commission closed the investigation when Alierta was summoned to declare” [15th]; and “Insider information case: Alierta chose a former employee to certify the alleged sale to his nephew” [16th]. Since all of these events had taken place long before, the newspaper probably had all the information on 9 January. If so, why did they prefer to spread it out throughout the week? How does this complicate the “crisis management” of the affected firm?